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 Name
: Dr. Pongsak Hoontrakul (´Ã. ¾§ÉìÈÑ¡´Ôì ÎØè¹µÃСÙÅ)
Marital Status : Married with 4 sons
Address : 138 Soi Jaransanitwong 52 Jaransanitwong Road
Bangplad, Bangkok 10700 Thailand
Date of Birth : 9th October 1960
Tel. : (662) 954 1689
Fax. : (662) 954 1690
Email : pongsak@hoontrakul.com
Personal Site : www.pongsak.hoontrakul.com ; www.sasin.edu
Nationality : Thai
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Name : Ms
Nontana Thanabutchai
Address : 138 Soi Jaransanitwong 52 Jaransanitwong Road
Bangplad, Bangkok 10700 Thailand
Tel. : (662) 954 1688
Fax. : (662) 954 1690
Email : nontana@hoontrakul.com
Personal Site : www.nontana.hoontrakul.com
Nationality : Thai
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Name
: Mr.
Thanabodee Hoontrakul (Bank)
Address : 138 Soi Jaransanitwong 52 Jaransanitwong Road
Bangplad, Bangkok 10700 Thailand
Email : thanabodee@hoontrakul.com
Date of Birth : 3rd July 1989 Place
of Birth : Bangkok
Nationality : Thai Religion
: Buddism
Height : 176 cm. Weight
: 75 kg.
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 Name
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Mr. Thanasak Hoontrakul (billet)
Address : 138 Soi Jaransanitwong 52 Jaransanitwong Road
Bangplad, Bangkok 10700 Thailand
E-mail : thanasak@hoontrakul.com
Date of Birth : 25th
June 1991 Place
of Birth : Bangkok
Nationality : Thai Religion
: Buddism
Height : 168 cm. Weight
: 67 kg.
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 Name
: Mr.
Thanarat Hoontrakul (Boom)
Address : 138 Soi Jaransanitwong 52 Jaransanitwong Road
Bangplad, Bangkok 10700 Thailand
E-mail : boom@hoontrakul.com
Date of Birth : 24
February 1993 Place
of Birth : Bangkok
Nationality : Thai Religion
: Buddism
Height : 156
cm. Weight
:55.5
kg.
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 Name
: Master
Thanakhom Hoontrakul (Birdie)
Address : 138 Soi Jaransanitwong 52 Jaransanitwong Road
Bangplad, Bangkok 10700 Thailand
E-mail : thanakhom@hoontrakul.com
Date of Birth : 27th June 1999 Place
of Birth : Bangkok
Nationality : Thai Religion
: Buddism
Height : 130 cm. Weight
: 30 kg.
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| This website is owned
and supervised by Dr.Pongsak
Hoontrakul, married, with 4 sons. He is well
recognized locally and internationally not only in academic
but also in business arena. Information economics, new
economy, bank and capital markets in Thailand are among
his financial economic research interests. He has extensively
diversified business experience background as financer/banker,
international marketer, online travel related business
and licensed engineer. |
His current positions include:
- Senior Research Fellow at Sasin Graduate Institute of Business Administration, Chulalongkorn
University, Thailand.
 View
pdf
- Member of Advisory Board
of Schulich
School of Business, York University, Toronto,
Canada.
- Independent Director of
UOL Group, Singapore "
His recent past experience included:
- Advisor to Senate Committee
for Fiscal Policy, Banking and Financial Institution. View pdf file
- Independent Director and
Chairman of Audit Committee of Bank
of Asia Pcl., Thailand, the subsidiary of United
Overseas Bank , Singapore
- Founder and CEO of www.Morethailand.com, www.A2Z-ProTravel.com, www.Taipan1.com
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| Working Papers |
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- "
Urban Poverty and Governance: Bangkok Case" (Jan
2008)
"FACTORS
IN E-COMMERCE USAGE IN THE HOTEL INDUSTRY IN THAILAND: AN
EMPIRICAL STUDY"
working paper Dr. Pongsak Hoontrakul, SASIN
of Chulalongkorn University with Sunil Sahadev, Univ. of
Sheffield, UK. [December 24, 2007]
- "
Urban Poverty and Governance: Thailand Case"
[First Draft : October 2007, Current
Draft : October 15, 2007] with Reena Marwah, Association
of Asian Scholars (AAS), New Delphi, India
- "ICT
Adoption Propensity in the Hotel Industry: An Empirical
Study" [First Draft : June 2004, Current Draft
: December 15, 2005]
- "Analyzing
On-line Consumer Enquiry Patterns in Thai-Tourism Industry:
Insights From A K-Means Clustering Solution"
working paper Dr. Pongsak Hoontrakul, SASIN
of Chulalongkorn University with Sunil Sahadev, Univ. of
Sheffield, UK.
- "Balance
Sheet Effects on Option Pricing" [Nov, 2002]
- "Key
word effectiveness in paid placement advertising: an exploratory
study in the context of a travel website"
working paper Dr. Pongsak Hoontrakul, SASIN
of Chulalongkorn University with Sunil Sahadev, Univ. of
Sheffield, UK.
- "An
Empirical and Institutional Examination of Post-Crisis Capital
Flows to The Asian Crisis Countries with Particular Attention
to Thailand" [2001]
- "Pricing
with Two Risky Assets and Financial Leverage" [July, 2001]
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| Discussion Papers |
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| Publication |
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- "Application
of Data - Mining Techniques in online travel Industry :
A case study from Thailand" [forthcoming Feb. 2008]
"Affect
of the Tsunami to Tourist Arrival in Thailand" as a case study at Government, Politics and Tourism [2008
Forthcoming]
- "Tourism
Crises Management Model: The Thai Experience"
(2008 forthcoming) as a chapter in a book titled "Disaster
and Law"
- "Factors
affecting the yields of emerging market issuers: Evidence
from the Asia-Pacific region" [Journal of International Financial Markets, Institutions
and Money (Volume 16, Issue 1 , February 2006, Pages 57-70)]
- "A2Z-ProTravel.com
– B2B Online Travel Intermediary" [Forthcoming 2006]
- "MoreThailand.com
– Online Travel Intermediary" [Forthcoming
2006]
- "Factors
Affecting the Credit Spreads of Asia Pacific Issuers In
International Bond Market" [June 2006]
- "Credit
Constraints, High Fixed Costs and the Asian Currency Crisis:
Firm Level Evidence from Thailand" [2005],
Shanghai Forum Conference Proceeding Fudan University
- "The
Thai Currency Crisis, Financing Constraints, High Fixed
Costs and Corporate Governance"
[Summer 2005], Asian Economic Paper, vol. 4 issue 2, MIT
Press. Dr. Pongsak Hoontrakul, SASIN of
Chulalongkorn University, Thailand, with Robert Dekle (University
of Southern California) and Cathy Karnchanasai (Bank of
Thailand)
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| Press News on Dr. Pongsak |
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| Lecture Note on E-Business and New Economy |
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| Presentation on Thailand Political Economy |
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| Speech Note by Dr. Pongsak |
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Last Update:
30 June, 2008
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Download
Thanabodee 
